About Us

WAOW PROJECT is a premium boutique firm rooted in Africa, dedicated to developing people and organizations, founded in 2015 by Kenza Barrada (20 years experience including 8 years at McKinsey & Company).

We partner with distinctive organizations, practitioners and specialists to offer a wide panel of transformative experiences to our clients.

We work in Europe, Africa, Middle-East and Americas, in 4 languages: French, Arabic, English, Spanish.

Our Impact

100

programs delivered

2200

hours provided

3000

participants, trained and coached

Countries visited

Organizations including start-ups, NGO, multinational, academic institutions

9/10

Average ratings on all programs

Meet Our Founder

Dedicated to developing people and organizations, mum-preneur, eco-farmer, writer, Ex-McKinsey

Kenza Barrada

Founder & CEO

I am an entrepreneur, ecological farmer, writer, spouse and mother of three children. A graduate of ESSEC Business School Paris and UADE in Buenos Aires, I bring to your service 20 years of varied international experience. Initially, strategy and management consultant, including 8 years at McKinsey & Company, and later as the founder and leader of WAOW PROJECT, I am totally dedicated to developing people and organizations across the Globe.

With an international background across four continents and proficiency in five languages, I work with private enterprises, public entities, social organizations, and educational institutions.

My writing focuses on themes such as the African roots and identity, the role of women in our societies, and the emergence of more enlightened forms of consciousness.

Get in Touch

Meet Our Partners

WAOW Project partners with mind-alike advisors and organizations to co-develop unique development journeys and offer transformative experiences

Lead Partner on Training & Education

Karima Benoualide

I design and lead customized programs that combine workshops, training sessions, and coaching sessions to guide organizations and individuals in unlocking their full potential.

With WAOW PROJECT, we've co-created the Problem Solving Skills training.

Lead Partner on Coaching

Mehdi Lazrak

I'm an entrepreneur in Education, instructor within various European MBA programs and executive coach for major corporations and consulting firms in Europe and the United States.

With WAOW PROJECT, we've co-created the Leadership retreats.

Lead Partner on Digital

Ramesh Pavadepoulle

From Design to Run then Improve, I've gathered +15 years of international holistic experiences in Information Systems and Digital.

I'm supporting WAOW PROJECT in their Digital innovation, and we've adapted the Leadership journey to IT, Digital and Cybersecurity teams.

Educe Partners

We are an executive coaching and consulting firm, specializing in Leadership development.

We gather an international community of amazing coaches and facilitators to selectively serve global organizations and leaders. We help our clients ask and answer the important questions necessary to advance their leadership and performance, whether through the design and delivery of high-impact workshops, or individual and group coaching. Educe further provides consultancy services, specializing in organizational and strategy consulting in both the public and private sectors.

Scotwork

Scotwork is a global authority in negotiation, with 48 branches around the world.

With almost 50 years of experience in 120 countries, Scotwork trained 300K participants in 29 languages.

WAOW PROJECT partners with Scotwork for your negotiation skills workshop. In these trainings, you will meet amazing facilitators as Zina Barrada, the founder and CEO of Scotwork Morocco.

Zina brings you 15 years commercial experience within 3 major multinational pharmaceuticals companies in France, Morocco and the UK, where she had to negotiate with distributors, wholesalers and pharmacies to implement commercial policies.
Her last role in pharma was Global Capability Lead for emerging markets, where she worked with Scotwork as a client.
She also put her skills at the service of UNICEF Abidjan Children Protection Section to manage complex negotiations internally and externally with government and local communities to implement programs. Life changing experience !